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Category: Marketing

Meet Maria Dell: A Multidisciplinary Creative Exploring Human-Centered Experience Design for Small Businesses

Maria Dell belongs in AMS because micro merchants do not compete on price alone. They compete on how a customer feels the first time they see the store, tap a checkout screen,...

By Maria Dell
4 min read
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Category: Marketing

Marketing Metrics Small Businesses Should Track
Marketing / 3 min read

Marketing Metrics Small Businesses Should Track

Eric KuvykinBy Eric Kuvykin

Bottom line: For a micro merchant, the story is not the headline. It is the moment an owner has to decide whether to raise a price, change a vendor, tighten a file, train a...

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