Review the Exception Before Expanding the Offer

Examine late fulfillment, substitutions, returns and unusually demanding orders. Ask whether the promotion explained the scope accurately and whether staff had the capacity to deliver it. Separate a correctable process problem from an offer that creates the wrong expectation.

Then decide what to change: quantity limits, preparation time, product combinations or the explanation at checkout. Keep the customer-facing message consistent across channels. Expansion should follow a practical review of what the team can repeat, not simply a strong initial sales count. A smaller offer delivered reliably can build a more useful customer relationship than a larger one that repeatedly requires apologies and unplanned work.